#behaviour
2 article(s)
The Peak-End Rule: Why You Remember Experiences Wrong
Your memory of an event is built almost entirely from its most intense moment and how it ended. Everything in between is discarded — including how long it lasted.
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Psychological Reactance: Why Being Told What to Do Makes Us Want the Opposite
Warning labels sometimes increase interest. Banned books sell more. This is not stubbornness — it is a well-documented response to perceived threats to freedom, and it explains a lot of failed persuasion.
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